About two years ago, I
first heard of the now so popular smoking cessation treatment called Cold
A customer from Boca
Raton, FL, had purchased a book from me. In the Comments box of the order
page, shed written that shed undergone the treatment, but was still
smoking a little. She thought that my system could get her across her
I wrote back to
her immediately, asking what the name of the clinic was, and how I might
contact them. She replied with the information.
I did contact them, and
me aware that there was already such a clinic that had just opened up in
Las Vegas, very near to where I was living at that time.
I went there and spoke with Nancy, who
together with her husband, had opened the clinic only a few months prior.
She told me that they were claiming an
86% success rate. I believed that to be remarkable. She also made me aware
that, at $299 per twenty-minute treatment, they were earning several thousand dollars per day with their system.
I asked how I might get such a
franchise where I was then moving, out in Pahrump, fifty or so miles west of Las Vegas. She told me
that shed help me with that, and that the company shed purchased hers
from charged $25,000.
I thought that to be worth it, if
indeed it did what she said, and I could make the money back in the first
few months. I prepared to buy a franchise.
When I had the money free, I went back
to Nancy, only to find that the price had now jumped to $50,000. Money I
could not raise quickly.
Back in Pahrump, I began
telling every smoker whod listen about Nancys place. Ultimately, seven
people got together, went to Las Vegas, and paid the $299 for the treatment.
I got word a few days later that ALL of
them were back to smoking; two the next day, the rest by the end of a
That doesnt sound like 86% success to
me. Does it to you?
Sure glad I didnt spend the $50,000,
plus the setup and rent. Apparently three more entrepreneurs have. I hear
their ads on the radio and see them on the television frequently. There's
even one here now in Pahrump.